Membership Sites -Way to face Common Membership Site Challengesare one of the most lucrative business models on the internet. Some of the benefits include earning continual income, incurring less advertising expenses, earning the trust and respect of members, building your reputation, and being able to make various offers to members.Membership sites can be very profitable indeed; but maintaining them is no walk in the park, especially if you don’t have the proper knowledge or experience.Here are the most common challenges encountered by membership site owners, and the steps you can take to resolve these issues.1) You have to provide excellent content or products on a consistent basis.To keep members happy and satisfied, you have to provide quality content. Unless you’re happy creating the content yourself, you’re better off outsourcing the task to qualified freelancers, so you can focus on the moneymaking aspects of your business.When you outsource, you may run the risk of hiring incompetent ghostwriters. That’s why you should test them with a small assignment first to separate the wheat from the chaff.Once you’ve chosen your ideal freelancers, ask them if they can provide the same type of quality content on a consistent basis.Before you launch your membership site, make sure that you have already found the best freelancers or ghostwriters for the job, and that they are committed to providing their services every month.Keep the contact details of other good freelancers. In case your main ones fail to deliver due to any reason, you can choose the 2nd or 3rd best to fill in their positions. 2) Reports indicate that the average member cancels after 3 months.  Even if you have monthly income coming in, you need to continuously promote your membership sites so that new members can replace the ones who have cancelled. However, your ultimate aim is to keep your members from canceling by providing excellent products and services. Over deliver and strive to exceed their expectations.As an example, let’s say you’re providing quality plr products and teaching your members how to make money with them through a step-by-step system. If your techniques and products really work, and their ROI (return on investment) is high, they’d be crazy to cancel their membership.3) Membership sites have lower conversion rates than other site models.Since membership sites charge monthly, people are more doubtful of joining because they have to shed out money every month without knowing if it’s truly worth it. So how can you resolve this?Forced continuity is the answer. You can set up a free trial offer or a special deal such as a “$1 trial for 30 days.” You can then bill them monthly after the trial period, unless they cancel.Forced continuity has gotten a negative reputation because either some customers are not aware of the monthly charges, or the membership site owner did not make the forced continuity statement clear on his website.That’s why you should clearly state that your members can cancel anytime, and tell them exactly how to do it. Give them your helpdesk url, email, or phone number as an added assurance that they may contact you if they want to cancel.If you can set up a system where the members can automatically cancel by themselves, it will be a huge advantage since some members might be too hesitant to ask for a cancellation (hence they won’t join in the first place).4) Members can’t handle information overload.Many membership sites simply provide too many materials that tend to get members confused.Giving enormous amounts of valuable stuffs is an effective strategy to keep members; but it may backfire if the members don’t know what to do with everything you’ve given them.Consider providing step-by-step, foolproof instructions on how to use the membership products. Unless you know your members’ knowledge or experience level, don’t assume. Ask your members to fill up a survey so you’ll know how to treat the majority of them. If there are many differing opinions or if in doubt, explain everything as if you’re doing it to a 12-year old.5) You may have to deal with some unethical members (Members using one-time credit cards; those who sign up, download everything, and then cancel immediately; those who share their login info). What you can do is to blacklist these unethical members so you can avoid having them as your customers in the future.You may also use a download protection software like DL Guard to prevent members from sharing their download details.Since we can’t do much about these issues, don’t waste your energy on them; just focus on the more important aspects of your business.            
http://www.awesomemembershipriches.com                                                                                                                         6) Credit card has been declined or has expired.Use a membership management solution that allows a reminder email to be automatically sent to any member whose card has expired or has been declined.The way the software works is it will automatically ask members to update their credit card details if it fails to re bill them. Members will regain access once they have given valid credit card information.If this is not feasible for you, you (or someone you hired) can always contact them to update their information to restore their account access.Operating and maintaining a membership site can be challenging, but the benefits far outweigh any disadvantages. In this article, you discovered how to handle the most common dilemmas encountered by membership site owners. Are you now ready to cash in on this billion-dollar industry?

Once you’ve told the product story, how do you get them to push that ‘buy button’ again? Here are some traffic conversion hot buttons to add to your site today:
1) Expose your competition’s warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit. Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally? Let buyers know what sets you apart from your competitors.
2) Go ahead – name drop! Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the endorsers and get instant credibility and trust.
3) Prove it! Find research that advances your product in the marketplace. Even a basic study that shows 7 out of 10 people who regularly exercise are less likely to get prickly heat, might be linked loosely to your product. Make the connection reasonable. If there isn’t any research, make your own by using results from an online survey or poll. People want to hear how your product is going to benefit them…ie save time, money, effort etc…Focus on your customers wants and needs.
4) Test yourself. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results. The pitch that captures the most buyers isn’t always the one you like the most. Remember, it’s about what clicks with the buyer – even if it isn’t your favorite. Make sure to test and monitor your results to get an accurate measure of their successes.
5) Befriend to win. Make sure that your sales copy creates a connection with your buyer. You can make money with straight sales copy but you’ll make more money when you build a relationship with buyers so you can promote to them over and over.
Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.
Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your ‘special offer’ email gets read when others are sent to the trash folder. Build a relationship and you will reap the benefits of higher profits for the future.

For more information about how to increase conversion of your website take a look on conversion buttons.

It may be fascinating to know that something as simple as the order button you use on your order page can be responsible for massive changes in your conversions, but it really can mean the difference between no sales and hundreds of sales. Even by just changing the color of your order button, or changing the text on the button, you can have a major impact on your sales.

The only way to really make sure you’ve chosen the right order button is to split test, but there are a few things you can do to make sure that right from the start you are using a order button that is most likely to have a higher than average conversion rate. In general, the color red can attract the users eye to the order button. A recent analysis of over one hundred of the top e-commerce websites showed that 15% of them use the color red for their sales buttons, so make sure that red is one of the options you test. Other colors that often work well are blue, orange, and green so do run tests to see if any of these can help lift your response. It’s also worth testing rollovers for your buttons.

A rollover is when an image changes when a user hovers their mouse over it. Some studies have shown that changing a button’s color from red to green upon rollover can increase conversions. Again, this isn’t a hard and quick rule so there are no guarantees, but it’s well worth testing to see if this holds right for your site.

The text on the button is also crucial. You can often see a major change in conversions by doing something as simple as changing a single word on your order button. For example, changing the text on the order button from ‘Buy it now!’ to ‘Get it now!’ could make a huge difference. Other wording you could try include ‘Order Here’, ‘Click Here to Order’, or just the single words ‘Buy’ or ‘Order’.
A word of caution though. Some marketers believe that a percentage of people have an aversion to the word ‘buy.’ Remember, testing is crucial, but you might want to avoid words that are often associated with spending money. Again, the golden rule is to keep testing.

Something else worth bearing in mind is the profile of your customers, or potential customers. For some people, particularly those who are not particularly online savvy, conversions can be increased by giving them clearer instructions. Instead of having a button that just says ‘Order’ you might want to tell people that they have to click the button to buy the product. It may seem obvious to you and me, but to someone with small experience buying things online, it may not be so obvious. Putting the words ‘click here’ somewhere on your button has been known to increase conversions for some sites.
Other things to test are the addition of credit card icons to the button, animation to draw attention to your order button, adding images around the button, and adding design elements such as arrows to draw the users eyes toward the button.

Remember, even if your order button is the last thing people see before placing their order, it is only a small part of the overall purchasing process. As well as running tests to see which order button works best don’t forget to test your headline, your call-to-action, your price points, your body copy, and pretty much anything else that makes up your web site or is part of your order process.

View simple steps how this software helps you to convert better your sales and order it now to get this groundbreaking new software.